Undergraduate Students
Accommodation
Nottingham Student Housing
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Victoria Hall, Sheffield, UK
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Income Details
Most Undergraduate students would have a part time jobs in restaurants, bars, clubs, supermarkets or retail shops such as 'Boots' or HMV. Others would relay upon loans. As a general overview of the group they would have a lack of disposable money, approximately £30 - £40 per week, many would also have a overdraft account.
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Interests
18 - 25 year old Students:
Classified in the 'Student Terraces' as a national average, all information provided by www.caci.co.uk
'An index of 100 represents the average in terms of either all adults or the average of all adults currently in the UK'
The pole above shows the interests within the group Student Terraces,
some of the most popular interests are displayed below
'Magazine Subscriber'
'Snow Skiing'
'Rugby' & 'Exercise / Sports'
'Home Computing'
'Cinema'
'Fashion Clothing'
'Gourmet Food & Wine'
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Internet Usage
The information gathered here by www.caci.co.uk shows that the Internet is regularly accessed by 18 - 25 year old, especially for purchasing goods, researching and financial services.
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Eating Out
The table above shows that the group 'Student Terraces' in which includes the target audience of 18 - 25 year old under-graduates mainly purchase food and drink items from coffee bars rather than eating out regularly, this suggests a lack of disposable income, especially as 'Gourmet Food and Wine' is a popular interest within the group.
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