Monday, 30 March 2009
Brand Promise
The brand promise is to create a unique and exciting piece of design that solves the issue of displaying information in a way that is more aesthetically pleasing to 18 - 25 year old fulfilling the brief, selling myself and promoting my work as a graphic designer.
Unique Selling Point
The unique selling point within this project is that facts and statistics will be shown in a interesting interactive manor that attracts the target audience instead of a less aesthetically pleasing bar or pie chart.
Friday, 27 March 2009
Posters
Interactive Posters, makes sounds
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Poster made out of unusual material
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Heat Sensitive.
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Yoga Poster
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The images below are sourced from 'Poster Annual 2007'
Graphis Press; 1st edition
Posters split over several parts.
Posters that people can interact with and personalize.
Thursday, 26 March 2009
The poster i wish to create based around the fact 100 people die from choking on ballpoint pens needs to be creative and unique yet informative, rather than bar and pie charts which are less visually stimulating. I believe with the target market of 18 - 25 year old the piece needs to be particularly engaging and display the information in a fun interactive manor to communicate the message easier and more effectively. To conform to the brief the poster needs to be in the style of information design.
Wednesday, 25 March 2009
Colour Trends 09/10
A selection of the colour trends thought to be prominent in winter 09/10
All images and quotes sourced from www.wgsn-edu.com
Black, White and Greys
'Archetypal monochromatic tones range from flawless black, and warm of cool greys to purest whites'
Blues
'Oily navy underpins a range of flat tones, from cool blue greys to vibrant royal blue'
Pinks
'A collection of fresh, muted, powdery shades'
Yellows
'Soft enamels, golden yellows and mustard tones'
Monday, 23 March 2009
Thursday, 19 March 2009
18 - 25 year old Target Audience
Undergraduate Students
Accommodation
Nottingham Student Housing
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Victoria Hall, Sheffield, UK
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Income Details
Most Undergraduate students would have a part time jobs in restaurants, bars, clubs, supermarkets or retail shops such as 'Boots' or HMV. Others would relay upon loans. As a general overview of the group they would have a lack of disposable money, approximately £30 - £40 per week, many would also have a overdraft account.
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Interests
18 - 25 year old Students:
Classified in the 'Student Terraces' as a national average, all information provided by www.caci.co.uk
'An index of 100 represents the average in terms of either all adults or the average of all adults currently in the UK'
The pole above shows the interests within the group Student Terraces,
some of the most popular interests are displayed below
'Magazine Subscriber'
'Snow Skiing'
'Rugby' & 'Exercise / Sports'
'Home Computing'
'Cinema'
'Fashion Clothing'
'Gourmet Food & Wine'
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Internet Usage
The information gathered here by www.caci.co.uk shows that the Internet is regularly accessed by 18 - 25 year old, especially for purchasing goods, researching and financial services.
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Eating Out
The table above shows that the group 'Student Terraces' in which includes the target audience of 18 - 25 year old under-graduates mainly purchase food and drink items from coffee bars rather than eating out regularly, this suggests a lack of disposable income, especially as 'Gourmet Food and Wine' is a popular interest within the group.
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